Events
Really Reaching Your Audiences
How to
Be Heard in Today's Communications Reverb
Teaser:
Don't miss The Communication Revolution: Engaging Audiences in Changing
Times! This half-day conference features three internationally-rated
speakers delivering strategies for maximizing social media, visual communications
and creativity.
If budgets didn't allow you
to travel to Leadership Institute in San Diego to hear Eric Berrios
on the importance of understanding your audiences' social behavior,
or discuss best practices for growth with other industry leaders at
the International Conference in Toronto, your opportunities for professional
development can still be found here in Atlanta.
Join IABC | Atlanta for
the Communications Revolution Conference at the Georgia Tech Global
Learning Center on March 2, 2010!
As communicators, we know the
modes we use to reach our audiences are always changing. The internet
brought about an immediate and intimate information-sharing experience
and we've made the most of it, adapting quickly to share our messages.
The online experience continues to evolve and social media is a bellwether
of the social behavior that is the communications landscape. We
strive to harness the information and tools we have in order to understand
how clients, partners and potentials are filtering their information
today. However, each new platform offers a stadium-sized concert,
so we need to know how to best Be Heard!
The Communications Revolution
Conference on March 2, is a high-value experience at which top IABC
and international communicators will discuss key ways you can re-engage
your target audiences and maximize your impact using social media, visual
communications and creativity. This event is not Social
Media Basics, it's a dialogue on how to Be Heard and the social constitution
being written every day. It's a must attend for all professionals,
but seating is limited to ensure an intimate dialogue that answers your
questions!
This valuable half-day event
begins at 7:00a.m. and wraps up after lunch, making the most of your
time and engagement. Three sessions led by Ron Shewchuk,
ABC, Suzanne Scardino Salvo and Steve Crescenzo, respectively,
will give you the tools to be heard. A closing Q&A and panel
discussion with the speakers will be moderated by IABC Southern Region
Executive Board Chair Betsy Pasley, ABC.
Program Details
- 7:00-7:30 a.m. -
Registration/breakfast/
networking - 7:30-8:45 a.m. - Ron Shewchuk, ABC, MC: The Revolution in Social Media: Join It NOW!
- 8:45-10:00 a.m. - Suzanne Scardino Salvo: The Revolution in Visual Communications: Words Are NOT Enough
- 10:00-10:15 a.m. - Break
- 10:15-11:30 a.m. - Steve Crescenzo: The Revolution in Corporate Creativity: Taking the "Corporate" OUT of Corporate Communications
- 11:30 a.m.-12:00 noon - Pre-lunch networking/registration
- 12:00-1:00 p.m. - Lunch presentation: Panel discussion with the three speakers, moderated by IABC's Southern Region Executive Board Chair Betsy Pasley
Location
Georgia Tech Global Learning Center (GLC)
84, Fifth St. N.W.
Atlanta, GA 30308
404-385-6203
For directions go to www.gatechcenter.com/
Session Descriptions
- The revolution in
social media: join it NOW! - Ron Shewchuk, ABC, MC
As blogs, podcasts, and social networks like Facebook, MySpace, and YouTube become part of most people's day to day life, employers are finally starting to take notice. Some are even launching internal social networks, producing online audio and video content and encouraging employees to host their own blogs. For communications professionals, social media offer new ways to engage employees, but they also come with some major new challenges. Communication consultant, blogger and author Ron Shewchuk will describe:
- How social networks are revolutionizing the way we communicate
- What leading companies are doing to capitalize on social media to support business goals
- Why the opportunities outweigh the risks of social media in the workplace
- The dos and don'ts of social media use
- The revolution in
visual communications: Words are NOT enough - Suzanne Scardino Salvo
Most communicators come from a word background and don't even know what they don't know about visual communications. And as the business world becomes less word-centric and more visually oriented, creating and choosing company images based on personal taste and gut feeling is not good enough. Whether you are managing the process, editing or shooting the images, understanding visual 'grammar' and knowing current trends will revolutionize your visual communicators. Included:
- Visual grammar - The essential elements that make a photo an effective communicator
- What's Hot and What's Not: Photographic trends and styles that are currently driving the image marketplace
- Photo Critique: Is it good or is it just pretty? How to judge a photo portfolio
- Techno-geek stuff - tired of not really knowing? Learn enough lingo to talk with confidence to your photographers, web designers, printers, etc.
- The revolution in
corporate creativity: Taking the "Corporate" OUT of Corporate
Communications - Steve Crescenzo
Are you in a rut? Are you tired of doing the same kinds of stories the same way - Over and over again? Do you find that you're even boring YOURSELF as you put together content? Here's the bottom line: Corporate communications doesn't work anymore. We need to take the "corporate" out of corporate communications, and replace it with "creative." In this fun, practical session, noted communications expert Steve Crescenzo will revolutionize the way you think about corporate communications and show you:
- How to take those tired, old stories and flip them upside down - so that people actually pay attention to them
- How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
- How to start using all of your channels together to reach, engage, motivate, and inform your various audiences
- How to start using your vehicles to change the culture in your organization from ¿We've always done it this way,¿ to ¿Let's try something different ans see if it works.¿
Registration Information
Visit http://atlanta.iabc.com to register
Cost includes breakfast, all sessions and lunch:
- IABC Members:
Registration: $75 - Non-Members:
Registration:
$90
February is Worldwide Membership
Month so now is the time to make the most of your membership dollars.
For membership, conference speaker bios and registration information,
visit IABC
| Atlanta today.
Don't forget the February
luncheon and chapter meeting is Tuesday, February 23.
We'll network with peers and hear about how Delta and CARE are working
to bring relief to Haiti in the crisis.
Keep an eye on the
new IABC | Atlanta Web site (http://atlanta.iabc.com) for details and registration information
on the IABC Southern Region Conference we're hosting in October.
Our region stretches all the way to Colorado and every year this exciting,
multi-day event draws business leaders, communications professionals
and speakers from all over and from every industry. The many sessions
speak to the diverse needs of communicators and provide tips, real solutions
and food for thought in a fun atmosphere of networking and professional
development.
Of course, the site offers
more for you than just professional development opportunities.
Here you can access presentation materials from our wildly popular SIGs,
easily join the many dialogues your professional colleagues are having
via IABC | Atlanta social media, comment on industry news and trends
at our President's blog, read our chapter publications, post and apply
for jobs, and log-in to see a directory of our chapter's membership. IABC | Atlanta is helping YOU Be Heard!
About IABC | Atlanta
IABC | Atlanta (http://atlanta.iabc.com) is a local chapter of the International Association of Business Communicators, headquartered in San Francisco, Calif. IABC | Atlanta represents approximately 300 professional communicators in the metropolitan Atlanta area. Membership includes public relations and communications professionals from FORTUNE 500 companies, small businesses, communication agencies, nonprofit organizations and government agencies as well as freelance writers and associates. All have a commitment to continue professional development and a desire to network with other communicators.
BPRS/ATLANTA YEAR-END MEETING PHOTOS --- THURSDAY, DECEMBER 10, 2009

BPRS Board of 2010 from left to right: Wyatt Jefferies, Nneka Egwuatu, Karla Simpson-Brown, Ayanna Robinson, Andrew McCaskill, Alexis Davis Smith, Tieler Giles, Tyre Sperling, Jason Warner
Thanks to our 2009 BPRS/Atlanta sponsors!
Industry Events
No Industry Events Found.
2009 Meeting Dates
- January 28, 2010
- March 25, 2010
- May 27, 2010
- September 30, 2010
- November 18, 2010
- December 9, 2010





